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Recently one of our partners Hubshout carried out a survey to see whether new trends such as social media, content marketing and reputation marketing were now more in demand than traditional internet marketing services such as SEO and PPC. The results can be seen in the graphic below and top of the list continues to be SEO as over time this can dramatically increase traffic to a business and ultimately increase revenues and leads.
Most small businesses expect to complete SEO with a once off payment and for this its possible to do onsite SEO work and improve the rankings on Google by putting in the correct keywords in metatags, page headings and improving the content. However, in a competitive environment a longer term strategy is required which requires ongoing content creation & publishing, link building, directory listings, social media and social bookmarking among other things. In these cases you need to be prepared to budget for a campaign of at least 6-12 months.