Google to update Ranking Algorithm for Mobile Friendliness on April 21st
Google is updating its search algorithm to boost search rankings for mobile-optimised websites on April 21st,
with non-mobile optimized sites likely to experience a drop.
The easiest way to check if your website meets Google’s criteria for being a mobile friendly site, just go to Google, enter your website in the search field and your website should appear on the listings. If there is a text saying ‘Mobile-friendly’ next to the listing, you don’t need to worry, but if not you should contact your web developer as soon as possible.
A lot of websites exist that were built before there was a need to have a website that could be displayed on smart phones and even newer sites have been built without setting them up to display on all mobile devices, so it is likely that there will be a rush on to have some updates made.
Here’s a quote from Google’s Webmaster Central Blog:
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” In other words, make the necessary changes to your website or risk losing rankings.
Click here to read Google’s Mobile Friendly Websites guide.