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Blogs have always been the traditional way to get information across in a more personal way. Perhaps that is why they have fared better than brochure websites in maintaining their overall importance in searches and markets. The opportunity to leave comments is a great way for companies to establish communication with the consumer.
User generated content in feedback, reviews, video and comments is considered a major marketing ploy for online brand management. Allowing the public to discuss your products and services and express unbiased opinions creates not only brand awareness, but also a higher degree of trust and respect for the company in general, (assuming the comments are favourable!).
Streaming video is one of the new faces of digital marketing that is not likely to go away soon. The movement and sound can tell a story and capture attention in a way that the written word simply cannot match. With services such as YouTube, there is no requirement fot glossy productions. Simple conversations or slide presentations are all that is needed to get the activity going.
As for social media, this is the online marketing success story of the last few years. Marketing is not slow to avail of the opportunities this whole area presents to establish a niche presence, and promote subtly through interactivity of the social media platform. If people are talking, then it is vital to monitor and perticipate in the conversation, or run the risk of leaving comments to other who may not have your best interests at heart.
Organisations that want to be successful simply cannot afford to ignore the digital marketing route. The vacancy will simply be filled by their competitors sooner rather than later.
Is your company prepared to sit back and let the most cost effective marketing opportunity pass you by?